Archive for the 'think' Category
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http://www.philips.com/社の脱毛器 satinelleという商品のCF．「７歳の時に母の服を借りて着ていたところを見付かった. 今は、母が私の剃刀を借りる…笑」.「ひとを欺すつもりがあるわけではなく、一番自分らしくいることが重要．女性に見えるようにするときに一番難しいのは、毛の処理だ」などのセリフから、主人公が美しいトランスベスタイトだと分る．トランスベスタイトを通じて女性の脱毛の問題を語るのは、革新的でなおかつ的確だと思う．女性以上に女性らしく美しくなろうとする人だからこそ執心する美学がある．サイトのスチールも、すべてこの人の物語で統一させた点ではクライアント側の視野の広さに驚かされる.
http://www.philips.com/'s satinelle line of hair removal products told through the story of a beautiful transvestite is courageous and original, all the more the execution of the ad is effective. All creatives dream of a open minded client such as http://www.philips.com/. I doubt the public is as liberal...
“To the worm in a horseradish, the world is horseradish”
-Yiddish proverb
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Stanford大学法学部教授Lawrence Lessigが語る著作権や特許などの知的所有権の問題やオンラインカルチャーの行方．ウエブの時代においての著作権という複雑な問題についてLessig氏独特の単純なビジュアルと短い文とキーワードでプレゼンを行う．
Lawrence Lessig the leading expert on copyright and the distribution of culture in the web context. He is a strong advocate of open source innovation and free culture steering the law "code". His presentation style is very unique and surprisingly uncomplicated for such a contentious subject matter.
左：地球上のすべての水、14億0870万立方キロメートルを集めて球状にしたもの.（海水、氷、湖、河川、地下水、雲、その他を含む）.
右：地球を取り巻くすべての大気、5140兆トンを集めて球状にしたもの．
イメージよりも少ないと感じる人もいるでしょう．この数値の画像化がどのように編集されているのかが気になって、Dan Phifferノブログ（英語）にたどり着いた．Danは詳しく検証した結果、画像化されたものは正確であるという結論に達する．
教科書ではなくネット上でこのようなインパクトの強い情報を公開することに対して、これからどう付き合うべきなのか考えさせられる．誰かがその編集方針を決めて、または決めずに無数の解釈が共存し続けるのか．受け手としては、情報源にどのような形のintegrity、つまり統一性、首尾一貫（性）？を求めるのかが問題になると思う.
Left: All the water in the world (1.4087 billion cubic kilometres of it) including sea water, ice, lakes, rivers, ground water, clouds, etc.
Right: All the air in the atmosphere (5140 trillion tonnes of it) gathered into a ball at sea-level density. Shown on the same scale as the Earth.
At first sight the small air and water seemed rather small. I was curious to verify the rendition of this data.<a href="http://blog.phiffer.org/post/27344630/left-all-the-water-in-the-world-1-4087-billion">Dan Phiffer</a> did a good job of validating <a href="http://www.sciencephoto.com/q_nrDf6hB-8=mwhn797RKZQ/guest.html">Science Photo Library's work</a>; whether it be treehugger bias or the other. As opposed to a text book, how do we verify editorial integrity or for that matter even select editorial strategy one over the other in the web context? For the foreseeable future,a plethora of second guesses and interpretations is probably what we'll be served with. It's not good enough? How can we reach meaning if the research process is so fastidious.
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We had an apartment in the city,
Me and Loretta liked living there.
Well, it'd been years since the kids had grown,
A life of their own left us alone.
John and Linda live in Omaha,
And Joe is somewhere on the road.
We lost Davy in the Korean war,
And I still don't know what for, don't matter anymore.Chorus:
Ya' know that old trees just grow stronger,
And old rivers grow wilder ev'ry day.
Old people just grow lonesome
Waiting for someone to say, "Hello in there, hello."Me and Loretta, we don't talk much more,
She sits and stares through the back door screen.
And all the news just repeats itself
Like some forgotten dream that we've both seen.
Someday I'll go and call up Rudy,
We worked together at the factory.
But what could I say if asks "What's new?"
"Nothing, what's with you? Nothing much to do."Repeat Chorus:
So if you're walking down the street sometime
And spot some hollow ancient eyes,
Please don't just pass 'em by and stare
As if you didn't care, say, "Hello in there, hello."
ファッション09年春夏メンズコレクションに相応しい言葉とデザイン．
design and words that 2009 Spring Summer men's collection will not produce this year.
"if you can't explain it simply, you don't understand it well enough."
Albert Einstein
NOT FOR SALE
NOT FOR RESALE
NON PROFIT
NOT FOR RERELEASE
NOT FOR DISTRIBUTION
TAGS"NOT, NON COMMERCIAL"
FOR HOME BROWSING
TELL A FRIEND FOR
PRIVATE ENJOYMENT
FOR YOU AND
EVERYONE.
“ Making the simple complicated
is commonplace; making the complicated simple,
awesomely simple, that’s creativity.
北米大手スーパーTargetのプレミアム食品ブランドarcher farms用にブランディングを行ったtomorrowが提案したパッケージングデザイン．統一されていて、下手な写真を使わず中身が見えるように箱に窓を作るなどの工夫．なおかつスーパーで並んでも美しく纏まるがわかりやすいミニマルなイラストとカラーコードィングで消費者に識別しやすく構成されている．結局、Targetはこの案を断った．
This archer farms branding solution by tomorrow was ultimately turned down by Target.why?
“ Be who you are
and say what you feel,
because those who mind
don’t matter and those
who matter don’t mind.
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curious pictureのMatt SmithsonがNikeのthe girl effectキャンペーンのために制作した動画．コンセプトの実装、デザイン、メッセージそのもの素晴らしさに言葉を失う．
Matt Smithson ofcurious picture created the following information for Nike’s the girl effect campaign, and I’m equally impressed as to the design and implementation of the concept as I am of the resilience point of the message itself.
民主主義と資本主義の発展により、物理的言語的国境はますます変化する．オランダは、地理的にサービス業や物流には有利な立場にあるが、欧州の他の国ではオランダ語を学ぶ機会さえ無い．フランスは特に言語と文化を同意語と考える傾向があるので、強い文化産業の発展という政治的意図もあり、国境外でのフランス語教育に力を入れている．一方、バスクのような政治的にも経済的にも言語的にも力の弱い文化圏は、消滅する運命にあるのか．もしかしたら、その言語にしかない概念や表現のおかげで、争う人間が和解できる術があるのかもしれないのに
The progression of democracy and capitalism pushing the linguistic frontiers we notice that country such as the netherlands which are geographically well positioned to expand service oriented businesses and commerce, yet linguistically they remain a minority and Dutch is hardly studied outside of its borders. France who always considered its language synonymous to Culture, plans its political and economical agenda accordingly. I wonder what would happen of us, if languages on the verge of extinction such as Basque possess concepts and words that would resolve our differences and halt humanity from fighting each other.
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毎年カンヌで行われるもっとも重要な広告祭http://www.canneslions.com/に参加する条件は、世の中の問題に対する解決案を提案することである．ほかの広告同様に審査されて、ヒューマニタリアン賞の受賞者のプロジェクトはカンヌリオンの多くのスポンサーに支えられて実現することになる．世の中に必要なのは「イノベート」よりも「勇気」と「共通感覚」である．広告マンに期待しよう．
finally an interesting initiative from the advertising industry Cannes Lions have sent this Call for action to all advertising agencies in the world: Do good, share your ideas to make this world a better place.
For those who don’t know what a ‘Lion’ is: the most prestigious award in the advertising industry.
the world probably NEEDS more courage and common sense than "inovative" but we'll consider your ideas、admen.
