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football players that do other things

Published

on August 12, 2008

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飲料水GatoradeのアルジェンチンCF,サッカー選手だけれど、本職は他にあるというシリーズ．
学校の教師、精神科医、医学博士としての生活とがサッカーする場面とカット．スポーツドリンクに対するこの切り口としては面白い．スポーツドリンクは体躯界系だけ飲むものではないという点も強調されているので、だれでも共感できるスポーツの楽しさと熱狂が伝わる．

this ad for Gatorade argentina by BBDO take an interesting angle to sports drinks, that it is a product for all of us by showing amateur football plyers that have obviously a professional actibitythat is not a sport.

adidas has a sinilar concept for their Beijing olympyc ad, yet their ad is adressing to the people but not for everyone, it is more of a demonstration of the coesion between the chinese olympic team and the chinese public.

a world without stops

Published

lawrence

on July 22, 2008

in humour and market

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もしも「STOP(一時停止）」サインがない世の中で、大企業が代理店にそのサインの制作を依頼することになれば
どのような過程を経て妥協案に達するのかを、おもしろおかしく描いたショートムービー．
つまり、「STOP」のような単純なことが、いかに社会の中でのミスコミュニケーションや雑音のために複雑化して、
意味不明のナンセンスなものになりかねないかを、うまく表現している．

What if there were no stop signs… and a major corporation was charged with inventing one? So true to life, you will either laugh or weep bitterly.　how can something as straightforward as a stop sign can become an unintelligible nonsense due to mere miscommunications and corporate noise.

comme des vuitton

Published

lawrence

on July 15, 2008

in design and market

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pepsi prestige in india

Published

lawrence

on July 10, 2008

in ad and market

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Pepsiのインドが舞台の新CF．映画「プレステージ」も連想させるずっこけた像の物語．

an ad for Pepsi which somewhat reminds me of Prestige with a tinge of bollywood ridicule.

vanity fair’s revisiting hitchcock

Published

lawrence

on July 1, 2008

in cinema, editing, market, photography and read

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Vanity FairVanity Fairのヒッチコックへ対するオマージュ．人気モデルや俳優を使って名場面を再現. 以下に一部比較．
Side by siide comparaison ofVanity Fairand original stills.

Psycho, 1960

Marion Cotillard. Photograph by Mark Seliger.

Janet Leigh. Paramount Pictures/Photofest.

Rebecca, 1940

Keira Knightley and Jennifer Jason Leigh. Photograph by Julian Broad,

Joan Fontaine and Judith Anderson. © United Artists.

Dial M for Murder, 1954

Charlize Theron. Photograph by Norman Jean Roy.

Anthony Dawson and Grace Kelly. ©Warner Brothers.

To Catch a Thief, 1955

Gwyneth Paltrow and Robert Downey Jr. Photograph by Norman Jean Roy.

Grace Kelly and Cary Grant. Paramount Pictures/Photofest.
The Birds, 1963

Jodie Foster. Photograph by Norman Jean Roy.

Tippi Hedren. © Universal Pictures.
North by Northwest, 1959

Seth Rogen. Photograph by Art Streiber.

Cary Grant. MGM/Photofest.

Rear Window, 1954
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Scarlett Johansson and Javier Bardem. Photograph by Norman Jean Roy.

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Grace Kelly and James Stewart. Paramount/Neal

the girl effect

Published

lawrence

on June 10, 2008

in ad, heal, market, protest, think and world

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curious pictureのMatt SmithsonがNikeのthe girl effectキャンペーンのために制作した動画．コンセプトの実装、デザイン、メッセージそのもの素晴らしさに言葉を失う．

Matt Smithson ofcurious picture created the following information for Nike’s the girl effect campaign, and I’m equally impressed as to the design and implementation of the concept as I am of the resilience point of the message itself.